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The Houdini Solution : Put Creativity And Innovation to Work by Thinking Inside the Box (Paperback)

Author: Schenck, Ernie

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Product Overview

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry''s brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn''t been extremely creative when boxed into an exceedingly tight deadline or budget? "The Houdini Solution" introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071462044
SKU 202853467
Format Paperback
ISBN10 007146204X
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0232
Publisher McGraw-Hill Companies

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