This book differs from the plethora of books out there on innovation in two important ways: Firstly, the book focuses on a few key tasks the company needs to manage well to be successful, chosen for their known high impact on overall success. Each key task is presented in terms of the ideas behind its best practice. Unless the company manages the key tasks correctly, then doing other tasks well will not lead to innovation, as these other tasks have a lower impact on success.
Secondly, it links the ideas in each chapter to the correct tools for carrying out these ideas effectively and details the practical steps that a general manager can take or provide criteria for decisions they face. The advantages and disadvantages of each tool are listed depending on the nature of the industry, organization or competitive environment in which they are being used, thus allowing the reader to adapt best practice to the unique circumstances of a particular industry and specific company.