The Innovation Manual Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market (Hardcover)
|Author: David Midgley|
|This book differs from the plethora of books out there on innovation in two important ways: Firstly, the book focuses on a few key tasks the company needs to manage well to be successful, chosen for their known high impact on overall success. Each key task is presented in terms of the ideas behind its best practice. Unless the company manages the key tasks correctly, then doing other tasks well will not lead to innovation, as these other tasks have a lower impact on success.|
Secondly, it links the ideas in each chapter to the correct tools for carrying out these ideas effectively and details the practical steps that a general manager can take or provide criteria for decisions they face. The advantages and disadvantages of each tool are listed depending on the nature of the industry, organization or competitive environment in which they are being used, thus allowing the reader to adapt best practice to the unique circumstances of a particular industry and specific company.
From the Publisher:
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: |
|- Creating advantage in the minds of many |
|- Chartering innovation within the organization |
|- Preparing, developing and supporting the right team |
|- Placing customers at the centre of innovation |
|- Changing the organization to deliver the innovation |
|- Motivating the right partners and sharing the returns |
|- Building momentum in the market |
|Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.