The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success (Hardcover)

Author: Gallo, Carmine

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Product Overview

Author Gallo gets into the mind of Steve Jobs, one of today''s more innovative leaders in business, to reveal his seven wonders for innovation and creativity.


Publisher McGraw-Hill
Mfg Part# 9780071748759
SKU 215866636
Format Hardcover
ISBN10 007174875X
Release Date 10/13/2010
Dimensions (in Inches) 9.25H x 6.25L x 1T
From the Publisher
Editors Note Create like Steve Jobs—His 7 Principles to successAuthor Carmine Gallo gets into the mind of one of today's more innovative leaders in business to reveal his 7 wonders for innovation and creativity. Steve Jobs, cofounder of Apple, is the CEO of the decade and now reveals the operating system behind all his great thinking. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as supplying specific ideas for applying those principles to every business, large or small.Learn how to think differently about your business, products, employees, even your customers with the 7 Principles featured in Innovative Secrets of Steve Jobs. He'll show you how to:Do what you love-see your business or career in a different lightSee genius in their craziness-every customer is differentSell dreams, not products-how can you change your productOffer new experiences-how your customers buy your product or servicesSay no to 1000 things-marketing and product designMaster the message-communicating the vision behind your service, product or companyInspire evangelists-who are you employeesInnovative Secrets of Steve Jobs provides the right framework that you can employ to bring innovation and creativity to every part of your job-and life.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0256
Publisher McGraw-Hill

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