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The Innovation Secrets of Steve Jobs Insanely Different Principles for Breakthrough Success (Hardcover)

Author:  Carmine Gallo
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Learn more about The Innovation Secrets of Steve Jobs:

Format: Hardcover
ISBN-10: 007174875X
ISBN-13: 9780071748759
Sku: 215866636
Publish Date: 10/13/2010
Dimensions:  (in Inches) 9.25H x 6.25L x 1T
Pages:  256
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Author Gallo gets into the mind of Steve Jobs, one of today''s more innovative leaders in business, to reveal his seven wonders for innovation and creativity.
From the Publisher:

Create like Steve Jobs—His 7 Principles to success

Author Carmine Gallo gets into the mind of one of today's more innovative leaders in business to reveal his 7 wonders for innovation and creativity. Steve Jobs, cofounder of Apple, is the CEO of the decade and now reveals the operating system behind all his great thinking. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as supplying specific ideas for applying those principles to every business, large or small.

Learn how to think differently about your business, products, employees, even your customers with the 7 Principles featured in Innovative Secrets of Steve Jobs. He'll show you how to:

  • Do what you love-see your business or career in a different light
  • See genius in their craziness-every customer is different
  • Sell dreams, not products-how can you change your product
  • Offer new experiences-how your customers buy your product or services
  • Say no to 1000 things-marketing and product design
  • Master the message-communicating the vision behind your service, product or company
  • Inspire evangelists-who are you employees

Innovative Secrets of Steve Jobs provides the right framework that you can employ to bring innovation and creativity to every part of your job-and life.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0256
Product attributePublisher:   McGraw-Hill
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