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The Innovative War (Hardcover)

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Product Overview

Competition for its own sake is taking its toll on high-tech corporations around the world. At breathtaking speeds, they are swamping markets with torrents of faster and faster new product introductions. But in today's lean and mean economy, with finicky customers and rising pressures to save natural resources, mere novelty is not enough to justify the enormous costs of cutthroat R&D. Christoph-Friedrich von Braun offers a cogent analysis of how we got this way, and several practical suggestions for how we can stop. Taking a historical perspective and a thorough analytical approach supported by numerous case studies, Dr. von Braun provides you the tools to analyze the R&D role in the readers own organization.


Publisher Prentice Hall
Mfg Part# 9780132681780
SKU 204231426
Format Hardcover
ISBN10 0132681781
Release Date 4/23/2007
Product Attributes
Book Format Hardcover
Number of Pages 0304
Publisher Prentice Hall
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