The Interface IBM and the Transformation of Corporate Design, 1945-1976 (Hardcover)
|Author: John Harwood|
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How a cast of superstars at IBM altered the face of corporate culture and design in postwar America
"This handsome, wide-ranging book makes clear that IBM's integrated design effort . . . is the forerunner of and model for Apple's equally--but by no means more--influential design achievement." 03/2012