The Kellogg Family Breakfast Cereal Pioneers (Hardcover)
|Author: Joanne Mattern|
|A biography of W. K. and John Kellogg, founders of the Kellogg Company, maker of breakfast cereals.|
From the Publisher:
Describes the early lives of Dr. John Kellogg and his brother W.K., the men behind the Kellogg cereals, explains how they split up because of different views on health and on business, and discusses their later life.