The Mackay MBA of Selling in the Real World (CompactDisc)

Author: MacKay, Harvey

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Product Overview

The legendary Harvey Mackay is back with the sum total of decades of sales know-how?teaching go getters how to make the sale and hit the numbers, dayin and day out. In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as: ? Big shots are just little shots who kept shooting? Helping someone up won?t pull you down ? and could very easily pull them to your side? Be like the turtle: If he didn?t stick his neck out, he wouldn?t get anywhere at allCovering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay

Specifications

Publisher Brilliance Audio
Mfg Part# 9781455834617
SKU 222585492
Format CD
ISBN10 1455834610
Release Date 11/1/2011
From the Publisher
Editors Note The best-selling author of Swim with the Sharks Without Being Eaten Alive applies his irreverent strategies in a sales reference that features inspirational lessons on everything from finding a mentor and earning customer loyalty to taking risks and handling rejection. Simultaneous.
Annotation Motivational speaker and business expert Harvey Mackay has written several best-selling books about salesmanship. This entry continues the themes of his previous works by advocating some old-school qualities like mentorship, loyalty, integrity, positivity, humility, believing in oneself, and focusing on the customer in order to be a successful salesperson. He also promotes the techniques of tangible goal-setting and Internet-based social networking. The book is written in easily digestible chapters with lots of bullet points, boxes, and summaries for readers (such as traveling salesmen) on the go.
Product Attributes
Book Format Audio Cassette - Unabridged
Number of Pages 5
Publisher Brilliance Corporation
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