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The Management of Technology and Innovation A Strategic Approach (Paperback)

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Product Details:

Format: Paperback
ISBN-10: 0538478225
ISBN-13: 9780538478229
Sku: 214983485
Publish Date: 8/1/2010
Dimensions:  (in Inches) 8.75H x 7.25L x 0.5T
Pages:  388
Edition Number:  2
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*Author: White, Margaret A./ Bruton, Garry D. *Subtitle: A Strategic Approach *Publication Date: 2010/08/03 *Number of Pages: 388 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 7.25 *Height: 8.75
From the Publisher:
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeNumber of Pages:   0388
Product attributePublisher:   South Western Educational Publishing
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