The Management of Technology and Innovation A Strategic Approach (Paperback)
|Author: Margaret A./ Bruton White|
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|*Author: White, Margaret A./ Bruton, Garry D. *Subtitle: A Strategic Approach *Publication Date: 2010/08/03 *Number of Pages: 388 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 7.25 *Height: 8.75|
From the Publisher:
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
The dynamics of innovation are viewed in this book both ...