The Marketing Playbook (Paperback)

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Product Overview

Every organization needs a marketing game plan. Unfortunately, developing a playbook requires resources that many companies do not have. Whatever the reason for the resource crunch, this book will give you the solutions you need. The Marketing Playbook is the first step to help zero-in on profitable sales opportunities. It will enable you to better prepare your integrated sales & marketing strategy. If you wait too long youll lose that edge. Get in the game, play the game, WIN the game When people hear Checkmate, they may think it means youre stymied and the chess match is over. However, it depends on which side of the board youre on, and whether you play to win. You should be the one saying Checkmate to your opponents. Now more than ever, successful business strategies are executed one play at a time. The good news - its your move and you dont have to go it alone. *Author: Scartozzi, Debbie/ Evans, Patti/ Tombers, Monica *Binding Type: Paperback *Number of Pages: 102 *Publication Date: 2010/02/12 *Language: English *Dimensions: 5.51 x 8.50 x 0.21 inches

Specifications

Publisher Hmsi, Inc.
Mfg Part# 9780984266265
SKU 214577185
Format Paperback
ISBN10 0984266267
Release Date 3/3/2010
Product Attributes
Book Format Paperback
Number of Pages 0102
Publisher Hmsi, Inc.
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$24.96 + $2.75 shipping
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