The Moment It Clicks : Photography Secrets From One of the World's Top Shooters (Paperback) - McNally, Joe

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I cannot see the big hype about this book. Joe McNally is a fantastic photographer yes, I agree, but this book is just a biography about his life and career as a photographer and about light. It's all about the light. If you are a big time lighting fanatic then I would consider purchasing this book. The images he uses in the book are nothing to write home about. I am sure Joe has much more impressive photos he could have shared in his book. Seeing Winona Ryder in her pj's sprawled on a bed as a teenager (at least that what she looked like in the photo) is nothing to write home about. Joe has a story to tell with every single photo in the book. I really did not care how he rented an elephant or a dog or even invest some $3400 in some angel wings in order to get the "shot." I have learned so much more from Scott Kelby books like his digital photography books 1 and 2. They are technical and actually have a real world use. (No, I do not have any affiliation with Scott Kelby whatsoever. I am just stating a point so anyone who is thinking about buying this book for some really in depth technical knowledge should look somewhere else) How many of us will actually take a ride in a helicopter and snap a photo of an Asian actress dangling from a rope? Even the pointers Joe provides are nothing more than common sense. “If a light went on fire stay calm or pretend to be and show the client there is nothing to be alarmed about.” Or “be persistent, persistence pay’s” This review is just to express my disappointment as I expected much more from one of the world’s top photographers.

-a very disappointed photographer quote

Worst book on photography writen

by a very disappointed photographer on 2/18/2008

I cannot see the big hype about this book. Joe McNally is a fantastic photographer yes, I agree, but this book is just a biography about his life and career as a photographer and about light. It's all about the light. If you are a big time lighting fanatic then I would consider purchasing this book. The images he uses in the book are nothing to write home about. I am sure Joe has much more impressive photos he could have shared in his book. Seeing Winona Ryder in her pj's sprawled on a bed as a teenager (at least that what she looked like in the photo) is nothing to write home about. Joe has a story to tell with every single photo in the book. I really did not care how he rented an elephant or a dog or even invest some $3400 in some angel wings in order to get the "shot." I have learned so much more from Scott Kelby books like his digital photography books 1 and 2. They are technical and actually have a real world use. (No, I do not have any affiliation with Scott Kelby whatsoever. I am just stating a point so anyone who is thinking about buying this book for some really in depth technical knowledge should look somewhere else) How many of us will actually take a ride in a helicopter and snap a photo of an Asian actress dangling from a rope? Even the pointers Joe provides are nothing more than common sense. “If a light went on fire stay calm or pretend to be and show the client there is nothing to be alarmed about.” Or “be persistent, persistence pay’s” This review is just to express my disappointment as I expected much more from one of the world’s top photographers. Read More

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The Master of Artificial Light

on 6/7/2008

As a National Geographic photographer and a master of strobes, Joe shows you a series of photos and tells you how he lit them and tells you the background on the images. How many times have you seen a photo and wondered, "Hey, how did he do that?" or better, "Hey, how can I do that?" To hear the background on each particular photo is like having Joe talk with you about each shoot over a couple of beers. Read More

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Product Overview

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM

Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments — those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

Specifications

Publisher Pearson P T R
Mfg Part# 9780321544087
SKU 206135578
Format Paperback
ISBN10 0321544080
Release Date 1/9/2008
Physical
Dimensions (in Inches) 9.25H x 9L x 0.75T
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0256
Publisher New Riders Publishing

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