The Networked Nonprofit : Connecting With Social Media to Drive Change (Paperback)

Author: Kanter, Beth

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Product Overview

Provided by publisher. *Author: Kanter, Beth/ Fine, Allison H./ Zuckerberg, Randi (FRW) *Subtitle: Connecting With Social Media to Drive Change *Publication Date: 2010/06/28 *Number of Pages: 201 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 6.75 *Height: 8.75

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470547977
SKU 213830901
Format Paperback
ISBN10 0470547979
Release Date 7/6/2010
From the Publisher
Editors Note This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to’s for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.
Editors Note 1 "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
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Book Format Paperback
Number of Pages 0201
Publisher Jossey-Bass
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