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The New Venture Coursebook The Business Plan (Paperback)

Author:  Gerald Watts
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Format: Paperback
Condition:  Brand New
Pre Order Now: Release Date: 4/30/2014
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Product Details:

Format: Paperback
ISBN-10: 075066441X
ISBN-13: 9780750664417
Sku: 39981905
Publish Date: 4/30/2014
Pages:  540
Age Range:  NA
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The New Venture Coursebook is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree.
The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory.
* Comprehensive in coverage and specifically designed for one-term and two-term courses
* Includes tutorial questions, review summaries, vignettes, cases and examples to aid understanding
* On-line instructors manual containing business plan examples
From the Publisher:
The New Venture Coursebook is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree.

The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory.

* Reader friendly structure specifically for one-term/one-semester courses.
* Integrates and applies ideas from other disciplines
* Web site with example of business plan
* Many cases, examples, questions, topic reviews and test questionsThe New Venture Coursebook is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree.

The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory.

* Reader friendly structure specifically for one-term/one-semester courses.
* Integrates and applies ideas from other disciplines
* Web site with example of business plan
* Many cases, examples, questions, topic reviews and test questions
Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0540
Product attributePublisher:   Butterworth-Heinemann
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