The Portable MBA in Marketing (Hardcover)
|Author: Alexander/ Schewe Hiam|
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|This comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty. *Author: Hiam, Alexander/ Schewe, Charles/ Schewe *Series Title: Portable MBA *Series Number: 31 *Binding Type: Hardcover *Number of Pages: 512 *Publication Date: 1998/04/20 *Language: English *Dimensions: 10.32 x 7.40 x 1.36 inches|
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