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The Portable MBA in Marketing Hiam, Alexander/ Schewe, Charles D. 1 of 1
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FORMAT: Hardcover
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Learn more about The Portable MBA in Marketing:

Format: Hardcover
ISBN-10: 0471193674
ISBN-13: 9780471193678
Sku: 30297875
Publish Date: 4/10/2007
Dimensions:  (in Inches) 10.25H x 7.5L x 1.5T
Pages:  512
Edition Number:  2
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This comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty. *Author: Hiam, Alexander/ Schewe, Charles/ Schewe *Series Title: Portable MBA *Series Number: 31 *Binding Type: Hardcover *Number of Pages: 512 *Publication Date: 1998/04/20 *Language: English *Dimensions: 10.32 x 7.40 x 1.36 inches

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeEdition:   0002
Product attributeNumber of Pages:   0512
Product attributePublisher:   John Wiley & Sons
Product attributeSeries Part:   31
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