very interesting reading
I had no trouble staying awake reading this book - I found the subject matter fascinating. It is written in an easy to read, understandable style and the author stays true to the theme of the book: illustrating just how powerful habits are in our lives. Of course since they are habits, we go about them without really giving them much thought; the key is to indeed recognize and give them thought, and work on how to improve ourselves by changing or modifying those habits. The author provides interesting and relevant examples of major behavior changes brought about by recognizing habits, and also provides us with the key to how to change them. I found this book useful not only for examining my own behavior, and providing the motivation (and the means) for changing my own bad habits, but also found it useful to think about how others are trying to do the same thing to me - in other words, how others (such as advertisers) are attempting to manipulate my behavior.
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