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Author:  Joanne Morreale
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The Presidential Campaign Film: A Critical History Morreale, Joanne  1 of 1
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FORMAT: Hardcover
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Learn more about The Presidential Campaign Film: A Critical History:

Format: Hardcover
ISBN-10: 0275938824
ISBN-13: 9780275938826
Sku: 223759496
Publish Date: 8/23/2011
Pages:  224
Age Range:  NA
Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into todays visually oriented presidential campaign by analyzing the production of candidates images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history. *Author: Morreale, Joanne *Series Title: Praeger Series in Political Communication (Hardcover) *Binding Type: Hardcover *Number of Pages: 224 *Publication Date: 1993/09/30 *Language: English *Dimensions: 9.21 x 6.14 x 0.56 inches
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