The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback)
|Author: John Battelle|
|Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.|
From the Publisher:
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture || Â? The Wall Street Journal and BusinessWeek Bestseller| Â? Finalist for the Goldman Sachs/FT Business Book of the Year Award || What does the world want? According to John Battelle, a company that answers that questionÂ?in all its shades of meaningÂ?can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatÂ's exactly what Google has been doing.
But The Search offers much more than the inside story of GoogleÂ's triumph. ItÂ's a big- picture book about the past, present, and future of search technology and the enormous impact itÂ's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: Â?The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.Â?| Â?USA Today || Â?John Battelle is Silicon ValleyÂ's Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insiderÂ?.The result is a highly readable account of GoogleÂ's astonishing rise.Â?| Â?The Economist || Â?ItÂ's a fascinating story, and Mr. BattelleÂ? tells it well.Â?| Â?The Wall Street Journal || Â?A surprisingly gripping storyÂ?The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.Â?| Â?Wired News || Â?BattelleÂ?manages to keep things compelling, adding his own trenchant analysis about what GoogleÂ's rapid evolution and powerful technology might mean for the company and our society as whole.Â?| Â?The Associated Press || Â?A compelling glimpse of the search industryÂ's early years.Â?| Â?BusinessWeek || Â?Deeply researched and nimbly reported.Â?| Â?Publishers Weekly || Â?Indispensable.Â?| Â?London Review of Books || Â?John Battelle has written a brilliant business book, but heÂ's also done something more: heÂ's used the amazing saga of Google to explore what it means to search. All searchers should read it.Â?| Â?Walter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN || Â?Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.Â?| Â?John Heilemann, author of Pride Before the Fall
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co-founders Sergey Brin and Larry Page, Battelle describes the entrepreneurial vision, technical magic, and marketing strategies that drove the phenomenon to the top, placing his story within the larger context of the competitively hot mix of smart and aggressive people working toward the same goal, all rivals and sometimes partners. Most importantly, Battelle explains clearly how search engines work. Google has changed the way people look things up, it has certainly changed business, and its name has entered the common parlance as a much-used active verb.
"This is an excellent, thought-provoking book." - Mary Whaley 09/15/2005