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The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback)

Author:  John Battelle
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The Search Battelle, John  1 of 1
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Learn more about The Search:

Format: Paperback
ISBN-10: 1591841410
ISBN-13: 9781591841418
Sku: 202531312
Publish Date: 9/26/2006
Dimensions:  (in Inches) 8.5H x 5.5L x 0.75T
Pages:  329
Age Range:  NA
Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.
From the Publisher:
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. Reprint. 75,000 first printing.

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Product attributeeBooks:   Kobo
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