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The Selling of Civil Rights : The Student Nonviolent Coordinating Committee and the Use of Public Relations (Paperback)

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Product Overview

The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from SNCCs birth in 1960 until the beginning of its demise in the late 1960s and examines the communication tools that SNCC leaders and members used to organize, launch, and carry out their campaign to promote civil rights throughout the 1960s. It specifically explores how SNCC workers used public relations to support and promote their platforms and to build a grassroots community movement; and how the organization later rejected these strategies for a radical and isolated approach. *Author: Murphree Vanessa/ Murphree, Vanessa *Binding Type: Paperback *Number of Pages: 210 *Publication Date: 2009/03/01 *Language: English *Dimensions: 6.00 x 9.00 x 0.44 inches

Specifications

Publisher Routledge
Mfg Part# 9780415805803
SKU 211997515
Format Paperback
ISBN10 0415805805
Release Date 8/18/2009
Product Attributes
Book Format Paperback
Number of Pages 0200
Publisher Routledge
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$70.89 + $2.75 shipping
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