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The She Spot : Why Women Are the Market for Changing the World -- and How to Reach Them (Hardcover)

Author: Witter, Lisa

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Product Overview

Women vote more, volunteer more and there is every indication that they will be giving more than men since they control over half of the total wealth in America. Women aren't a niche--they're the primary change-makers. The She Spot offers a practical -- and provocative -- primer on how nonprofit and advocacy organizations can strengthen their outreach to this highly motivated and engaged segment of the population.

Witter and Chen reject the narrow ""pink"" approach to gender marketing, showing readers how to leverage the fact that nearly all issues are women's issues. Drawing on their expertise as consultants in public interest communications, they explain the sometimes counter-intuitive nuances required when engaging in gendered marketing and include real-life case studies of corporate and public sector marketing campaigns that successfully broadened their appeal so that they connected strongly with women as well as men.

Specifications

Publisher Berrett-Koehler Pub
Mfg Part# 9781576754726
SKU 207561411
Format Hardcover
ISBN10 1576754723
Release Date 5/27/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0187
Publisher Berrett-Koehler Publishers
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