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The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency (Hardcover)

Author:  Liz Crawford Foreword By:  Tim Manners
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FORMAT: Hardcover
CONDITION:  Brand New
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Product Details:

Format: Hardcover
ISBN-10: 0071787178
ISBN-13: 9780071787178
Sku: 223792010
Publish Date: 3/20/2012
Dimensions:  (in Inches) 9.5H x 6.5L x 1.25T
Pages:  250
 
Advises on navigating through the increasingly complex online shopping environment, characterized by instant price comparisons and reviews, in order to change the pattern of marketing to consumers and increase customer interactions. *Author: Crawford, Liz *Subtitle: The New Way to Achieve Marketplace Success by Turning Behavior into Currency *Publication Date: 2012/03/20 *Number of Pages: 288 *Binding Type: Hardcover *Language: English *Depth: 1.25 *Width: 6.50 *Height: 9.50
From the Publisher:
Advises on navigating through the increasingly complex online shopping environment, characterized by instant price comparisons and reviews, in order to change the pattern of marketing to consumers and increase customer interactions.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0250
Product attributePublisher:   McGraw-Hill
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