Ships from/sold by Buy.com
See All Buying Options
advertisement

The Tipping Point How Little Things Can Make a Big Difference ( CD)

Earn Super Points: Write a Review
37%
OFF
Sorry, this selection is currently unavailable.
The Tipping Point: How Little Things Can Make a Big Differene
watch video
1 Photo(s) & 1 Video(s) See all
  • video
  • image
$39.98
(Save 37%)
$25.16 + $2.90 SHIPPING
EARN 26 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: CD
CONDITION:  Brand New
IN STOCK: Usually Ships within 24 hours
1 New
from
$24.70
See all sellers
45 day return policy
Share
promo
 
Description
More Buying Options
 

Learn more about The Tipping Point:

Format:  CD
ISBN-10: 1600240054
ISBN-13: 9781600240058
Sku: 203967824
Publish Date: 4/3/2007
Dimensions:  (in Inches) 5.5H x 5L x 1.5T
Pages:  5
Age Range:  NA
See more in Criminology
 
Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.
Annotation:
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.||Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.
Author Bio
Malcolm Gladwell
In his Acknowledgments to THE TIPPING POINT, Malcolm Gladwell tells how he got his dream job at the New Yorker magazine: a freelancer, he wrote a piece (which he later expanded to THE TIPPING POINT) and the editor at the time, Tina Brown, hired him "to my surprise and delight." At the New Yorker he is obligated to produce 40-50,000 words per year, he has said on his website, but he is free to write "about everything under the sun." Gladwell's two books, THE TIPPING POINT and BLINK spent many weeks on the New York Times hardcover and paperback best seller lists--sometimes appearing simultaneously. His engaging forays into pop culture and everyday life are revealing keyholes into how we live today, and since he is a good explainer he just makes things more interesting than they usually appear. Gladwell has a history degree from Trinity College, University of Toronto, and he spent years working for the Washington Post.
Advertisement Bottom