I practically read it standing up!
Mr. Gladwell's book is so rich with intriguing ideas that it almost doesn't matter that they are all tacked onto a fairly obvious and belabored main point: that there is an identifiable pattern to the way which ideas flow through our population. The illustrating examples are where the gold is: That you can lower subway crime in New York City by arresting turnstile jumpers and cleaning graffiti; That you can increase a person's approval of an idea by having him nod while listening; That the human brain can understand the complex relationships between 150 others but no more; and lots more. Buy the book, you'll want to read it standing up.
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