The Tipping Point : How Little Things Can Make a Big Difference (Paperback)

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Mr. Gladwell's book is so rich with intriguing ideas that it almost doesn't matter that they are all tacked onto a fairly obvious and belabored main point: that there is an identifiable pattern to the way which ideas flow through our population. The illustrating examples are where the gold is: That you can lower subway crime in New York City by arresting turnstile jumpers and cleaning graffiti; That you can increase a person's approval of an idea by having him nod while listening; That the human brain can understand the complex relationships between 150 others but no more; and lots more. Buy the book, you'll want to read it standing up.

-deech@unm.edu quote

Super book. Bought 16 copies for others. And buy.com's price was literally 1/2 of Amazon.com. plus free shipping!

-Anonymous quote

I practically read it standing up!

by deech@unm.edu on 1/29/2002

Mr. Gladwell's book is so rich with intriguing ideas that it almost doesn't matter that they are all tacked onto a fairly obvious and belabored main point: that there is an identifiable pattern to the way which ideas flow through our population. The illustrating examples are where the gold is: That you can lower subway crime in New York City by arresting turnstile jumpers and cleaning graffiti; That you can increase a person's approval of an idea by having him nod while listening; That the human brain can understand the complex relationships between 150 others but no more; and lots more. Buy the book, you'll want to read it standing up. Read More

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Excellent...and buy.com's price was 1/2!

on 10/12/2002

Super book. Bought 16 copies for others. And buy.com's price was literally 1/2 of Amazon.com. plus free shipping! Read More

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Product Overview

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individuals immediate environment can alter group behavior. *Author: Gladwell, Malcolm *Subtitle: How Little Things Can Make a Big Difference *Publication Date: 2002/01/07 *Number of Pages: 301 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.50 *Height: 8.25

Specifications

Publisher Little Brown & Co
Mfg Part# 9780316346627
SKU 30832774
Format Paperback
ISBN10 0316346624
Release Date 1/1/2002
Physical
Dimensions (in Inches) 8.25H x 5.5L x 0.75T
Author Info
Malcolm Gladwell
In his Acknowledgments to THE TIPPING POINT, Malcolm Gladwell tells how he got his dream job at the New Yorker magazine: a freelancer, he wrote a piece (which he later expanded to THE TIPPING POINT) and the editor at the time, Tina Brown, hired him "to my surprise and delight." At the New Yorker he is obligated to produce 40-50,000 words per year, he has said on his website, but he is free to write "about everything under the sun." Gladwell's two books, THE TIPPING POINT and BLINK spent many weeks on the New York Times hardcover and paperback best seller lists--sometimes appearing simultaneously. His engaging forays into pop culture and everyday life are revealing keyholes into how we live today, and since he is a good explainer he just makes things more interesting than they usually appear. Gladwell has a history degree from Trinity College, University of Toronto, and he spent years working for the Washington Post.
Praise
"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
From the Publisher
Editors Note Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint.
Annotation Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.||Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.
Product Attributes
Book Format Paperback
Number of Pages 0304
Publisher Back Bay Books

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Recent Product Reviews


Excellent...and buy.com's price was 1/2! on Oct 12, 2002


I practically read it standing up! by deech@unm.edu on Jan 29, 2002

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