The Tipping Point How Little Things Can Make a Big Difference (Paperback)
|Author: Malcolm Gladwell|
|An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individuals immediate environment can alter group behavior. *Author: Gladwell, Malcolm *Subtitle: How Little Things Can Make a Big Difference *Publication Date: 2002/01/07 *Number of Pages: 301 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.50 *Height: 8.25|
From the Publisher:
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint.
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.||Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.
"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world." - Alan Wolfe 03/05/2000 Ruminator Review
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement." - Donna Seaman Summer 2000
Customer Reviews of The Tipping Point
Excellent...and buy.com's price was 1/2!10/12/2002
Super book. Bought 16 copies for others. And buy.com's price was literally 1/2 of Amazon.com. plus free shipping!
I practically read it standing up!1/29/2002
Mr. Gladwell's book is so rich with intriguing ideas that it almost doesn't matter that they are all tacked onto a fairly obvious and belabored main point: that there is an identifiable pattern to the way which ideas flow through our population. The illustrating examples are where the gold is: That you can lower subway crime in New York City by arresting turnstile jumpers and cleaning graffiti; That you can increase a person's approval of an idea by having him nod while listening; That the human brain can understand the complex relationships between 150 others but no more; and lots more. Buy the book, you'll want to read it standing up.
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