shop by

The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll Ever Need (Paperback)

Author: Goldstein, Beth

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back.The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

  • Develop targeted customer profiles using affordable market research techniques
  • Get inside the heads of customers and learn what makes them tick
  • Navigate your marketplace and turn obstacles into opportunities
  • Establish winning partnerships that support your company's growth
  • Sell your brand to the world using brochures, Web sites, direct mail, and advertising

?Pushes your bottom line to a breakthrough level of success.?-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management


Publisher McGraw-Hill
Mfg Part# 9780071477185
SKU 204167405
Format Paperback
ISBN10 0071477187
Release Date 7/1/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0322
Publisher McGraw-Hill
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo