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The Uses of Intercollegiate Athletics : Opportunities and Challenges for the University (Paperback)

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Product Overview

As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture. They enliven campus culture, giving it form. Athletics also bring national exposure to institutions, building brand and enhancing legitimacy; encourage involvement by local communities, make campuses more accessible; and cause individuals to identify with institutions, inviting them to strengthen their connections. These are precisely the goals of external relations. Athletics offer a tool toward realizing them.

This is the 148th issue of the Jossey-Bass series; New Directions for Higher Education published quarterly. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.


Publisher Jossey-Bass Inc Pub
Mfg Part# 9780470565391
SKU 211428030
Format Paperback
ISBN10 047056539X
Release Date 1/1/2010
Product Attributes
Book Format Paperback
Number of Pages 0125
Publisher Jossey-Bass
Series Part 148
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