||How do we form impressions and make decisions? |In Thinking Fast and Slow, Daniel Kahneman, winner of the Nobel Prize in Economic Sciences for his seminal work on rationality and decision making, introduces the “machinery of the mind.” Two systems drive the way we think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent.|Kahneman’s singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. Here, in the highly anticipated Thinking Fast and Slow, Kahneman presents his path-breaking account of how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives—and how we can guard against the mental glitches that often get us into trouble. He will change the way you think about thinking.
||According to Daniel Kahneman, the Nobel prize-winning psychologist, the human brain is capable of two basic modes of thinking and decision-making: speedy intuition (think: "blink"), and a more conscientious process that takes logic into consideration. Kahneman describes in a reader-friendly fashion how both processes work, and details the strengths and pitfalls of both modes. He suggests ways that readers can tap into the richness of human intuition without making faulty snap judgments, and how to reap the benefits of a slower, more purposeful style of decision-making as well. Selected by the editors of the New York Times Book Review as one of the Ten Best Books of 2011.