"Middle management" is a term associated with relentless downsizing, corporate
drudgery, and career dead ends. Bashed by management gurus, dismissed by social scientists, and painted as victims by the media, middle managers seem permanently relegated to the sidelines of ...
How did Toyota, Tylenol, and Goldman Sachs bounce back from
the brink of destruction? "Brand Turnaround" reveals the answersand provides valuable lessons for anyone tasked with reviving a brandBook Format: Hardcover. Number of Pages: 0262. Publisher: McGraw Hill