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Tourism Behavior : Travellers' Decisions and Actions (Paperback)

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Product Overview

Consumers'' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Specifications

Publisher Cab Intl
Mfg Part# 9781845935870
SKU 211042639
Format Paperback
ISBN10 184593587X
Release Date 4/8/2013
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