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Transactions and Strategies : Economics for Management (Hardcover)

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Product Overview

Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design.

Specifications

Publisher South-Western Pub
Mfg Part# 9780324314137
SKU 214559810
Format Hardcover
ISBN10 0324314132
Release Date 4/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0576
Publisher South Western Educational Publishing
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