Treat Your Customers Thirty Lessons on Service And Sales That I Learned at My Family's Dairy Queen Store (Hardcover)

From the Publisher: A successful corporate executive shares a series of winning strategies for enhancing sales, motivating employees, and promoting customer service that draws analogies between rules learned from working at his family's Dairy Queen franchise and such key lessons as "Know Your Customers," "Integrity is priceless," and "Know What You're Selling."A successful corporate executive shares a series of winning strategies for enhancing sales, motivating employees, and promoting customer service that draws analogies between rules learned from working at his family's Dairy Queen franchise and such key lessons as "Know Your Customers," "Integrity is priceless," and "Know What You're Selling." 50,000 first printing.