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Twenty Ads That Shook the World The Century's Most Groundbreaking Advertising and How It Changed Us All (Paperback)

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Twenty Ads That Shook the World Twitchell, James B. 1 of 1
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FORMAT: Paperback
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Product Details:

Format: Paperback
ISBN-10: 0609807234
ISBN-13: 9780609807231
Sku: 30836405
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.5H x 7.5L x 0.75T
Pages:  240
Age Range:  NA
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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
From the Publisher:
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.T. Barnum to the Nike's "Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12,500 first printing.James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0240
Product attributePublisher:   Broadway Books
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