Understanding Corporate Strategy (Paperback)

From the Publisher: This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.