Understanding Corporate Strategy (Paperback)

Author: Thompson, John

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Product Overview

This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.

Specifications

Publisher Cengage Learning Business Pr
Mfg Part# 9781861527554
SKU 33725572
Format Paperback
ISBN10 1861527551
Release Date 8/13/2012
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