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Unleashing Innovation : How Whirlpool Transformed an Industry (Hardcover)

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Product Overview

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

Specifications

Publisher Jossey-Bass Inc Pub
Mfg Part# 9780470192405
SKU 206901970
Format Hardcover
ISBN10 0470192402
Release Date 8/1/2008
Product Attributes
Book Format Hardcover
Number of Pages 0244
Publisher Jossey-Bass
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