Ships from/sold by Buy.com
advertisement

Using Qualitative Research in Advertising Strategies, Techniques, and Applications (Paperback)

Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
Using Qualitative Research in Advertising Morrison, Margaret A. (EDT)|Haley, Eric|Bartel Sheehan, Kim 1 of 1
$37.95
$37.94 + $3.10 SHIPPING
EARN 38 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
ALSO AVAILABLE: Other Formats Choose Format
CONDITION:  Brand New
IN STOCK: Usually Ships within 24 hours
45 day return policy
Share
promo
 
Description
 

Learn more about Using Qualitative Research in Advertising:

Format: Paperback
ISBN-10: 0761923837
ISBN-13: 9780761923831
Sku: 31081864
Publish Date: 4/10/2007
Dimensions:  (in Inches) 8.75H x 6L x 0.5T
Pages:  152
Age Range:  NA
See more in Marketing / Research
 

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research. Practical information on applying results to practical processes such as writing a creative brief or conducting an online focus group are included, as is an overview of real world constraints faced by advertising researchers.

From the Publisher:

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research. Practical information on applying results to practical processes such as writing a creative brief or conducting an online focus group are included, as is an overview of real world constraints faced by advertising researchers.

Using Qualitative Research in Advertising:

  • Gives an overview of qualitative research theory
  • Lists the key terms and definitions
  • Provides exercises to practice and hone skills
  • Evaluates new technology in research practice

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0152
Product attributePublisher:   Sage Publications (CA)
Advertisement Bottom