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Visual Merchandising and Display Pegler, Martin M. 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
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Product Details:

Format: Paperback
ISBN-10: 1609010841
ISBN-13: 9781609010843
Sku: 220056224
Publish Date: 7/12/2011
Dimensions:  (in Inches) 11H x 8.5L x 1.25T
Pages:  416
Edition Number:  6
 
From the Publisher:
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
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