Walmart Key Insights and Practical Lessons from the World's Largest Retailer (Paperback)
|Author: Bryan/ Berg Roberts|
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|Analysts Roberts and Berg address the retailer''s history, procurement, supply chain and logistics, the importance to vendors, IT and systems, pricing and marketing, multichannel retailing, globalization, and future while investigating what they gets right and what they get wrong.|
From the Publisher:
Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginning in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. For suppliers for whom Walmart routinely accounts for between 10 and 40% of total sales every move that Walmart makes has profound ramifications for their financial performance and how they do business.
|Walmart presents an objective analysis of this market leading retailer.Investigating what the retailer gets right, as well as what it gets wrong, it provides a comprehensive insight into the many functions which contribute to its operations. The book will help retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers.