Web Marketing for Dummies (Paperback)
|Author: Jan Zimmerman|
|Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars. *Author: Zimmerman, Jan *Series Title: For Dummies (Business & Personal Finance) *Publication Date: 2012/01/03 *Number of Pages: 412 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.50|
From the Publisher:
Get the latest tools and trends in web marketing with this new edition of a bestseller
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.