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Author:  Jan Zimmerman
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Product Details:

Format: Paperback
ISBN-10: 1118065166
ISBN-13: 9781118065167
Sku: 221237065
Publish Date: 1/3/2012
Dimensions:  (in Inches) 9.5H x 7.5L x 1T
Pages:  432
Edition Number:  3
 
Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars. *Author: Zimmerman, Jan *Series Title: For Dummies (Business & Personal Finance) *Publication Date: 2012/01/03 *Number of Pages: 412 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.50
From the Publisher:
Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0003
Product attributeNumber of Pages:   0432
Product attributePublisher:   For Dummies
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