What's Left : The Future for Progressives After a 50-year Decline (Hardcover) - Westen, Drew

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Product Overview

Clinical psychologist, political consultant, and "New York Times" columnist Westen traces the history of Americans'' loss of faith in political institutions--for them to provide, to inspire, and to change our society.

Specifications

Publisher Perseus Books Group
Mfg Part# 9781586489106
SKU 214104406
Format Hardcover
ISBN10 1586489100
Release Date 12/30/2013
From the Publisher
Editors Note The majority of us are undecided about most things most of the time (shall I wear blue or brown? Will I eat fish or meat?)?which is to say we are persuadable. It's a very human condition, and usually a very smart one: not to have rigidly made your mind up preserves options allowing for flexibility and adaptive behavior. Juries are chosen precisely because they have not, before hearing the evidence, made up their minds. Undecidedness is virtuous in court. The fact that we are undecided creates a vast array of opportunity for those people who can help us make up our minds. Marketeers, advertisers, advocates, politicians, conmen, hucksters, designers, are just some of the people whose professions exist because we are not quite set in our ways.In The Undecided Brain, renowned neuroscientist and political consultant Drew Westen explores and explains the psychology of undecidedness, and what it takes to move voters, consumers, executives, or jurors, off the fence. Using original research and fascinating case studies, he illuminates what actually persuades the Undecided mind and what doesn't.
Product Attributes
Book Format Hardcover
Number of Pages 0240
Publisher PublicAffairs
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