What She's Not Telling You : Why Women Hide the Whole Truth and What Marketers Can Do About It (Paperback)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they?ve all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as ?squeaky green? as they claim to be? If women say they?re tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn?t?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. Inside this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it?s millions of dollars too late.In this provocative, tell-all book, you will learn how to detect women?s hidden Half Truths and to dig deeper to the Whole Truths that drive brand leadership, relevance, and growth.Inside you?ll find ? The five key motivators that drive women?s Half Truths and how to overcome them ? Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths) ? Techniques to break Half Listening habits that sabotage Whole Truth insights

Specifications

Publisher Just Ask a Woman
Mfg Part# 9780982393802
SKU 211298001
Format Paperback
ISBN10 0982393806
Release Date 11/1/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0170
Publisher Just Ask a Woman

More Buying Options

Seller Infomation Price & Shipping  
Athena Express $22.17 + free shipping
Condition: Brand New
In Stock
New and Best Brand Name Products! Ships Within 1-2 Business Days With Tracking!
Usually ships in 1 to 2 business days
Add to Cart
University Bookstore $86.06 + $5.98 shipping
Condition: Used-Good
In Stock
Ships with Tracking Number! 30 day returns. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! 6k 0982393806
Usually ships in 1 to 2 business days
Add to Cart
loading
$22.17 + free shipping
Rakuten Super Points Earn 23 ($0.23) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Get this item for
(price with shipping)
(redeem points)
Format: Paperback
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

Sold By:  Athena Express
What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; Rakuten.com meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (2)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT