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Author:  Steven Witherly
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Why Humans Like Junk Food: The Inside Story on Why You Like Your Favorite Foods, the Cuisine Secrets of Top Chefs, and How to Improve Your Own Co Witherly, Steven                         1 of 1
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FORMAT: Paperback
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Product Details:

Format: Paperback
ISBN-10: 059541429X
ISBN-13: 9780595414291
Sku: 204928514
Publish Date: 7/3/2007
Pages:  312
Age Range:  NA

Our major drive to eat centers around pleasure. But withoutunderstanding the nature of food pleasure and perception, we can''tmake useful modifications to food. "Why Humans Like Junk Food: Edible Pleasure Explained"explores, for the first time, thephysiological basis for "food pleasure" and why these cravings occur.

Author Steven Witherly chronicles how chefs and food scientistsmake our favorite foods taste irresistible. He also simplifies andoutlines the various food-related pleasure principles through the useof general observations, aphorisms, and theories. Witherly shares thereasons why we like everything from gourmet coffee to Southern friedchicken, culinary secrets of the top chefs, and the eight biggestcooking mistakes amateurs make. Without even opening a cookbook, Witherly can show you how to use ingredients that will add the mostpleasure to your culinary experience.

For the everyday cook, dietician, food scientist, or professional chef, this revolutionary guide can help you improve your cooking byexplaining the physiological power of great-tasting food!

Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0312
Product attributePublisher:   iUniverse
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