Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Paperback)

Author: Danesi, Marcel

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Product Overview

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.


Publisher Rowman & Littlefield Pub Inc
Mfg Part# 9780742555457
SKU 204700866
Format Paperback
ISBN10 0742555453
Release Date 10/1/2007
Dimensions (in Inches) 9H x 6L x 0.75T
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0211
Publisher Rowman & Littlefield Publishers

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