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Why School Commuincation Matters : Strategies from PR Porfessionals (Hardcover)

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Product Overview

Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today''s superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left school newsletters and brochures in the dust. More and more, leader survival depends on anticipating stakeholder demands. This book shows how.

Specifications

Publisher Rowman & Littlefield Education
Mfg Part# 9781578868322
SKU 208017143
Format Hardcover
ISBN10 1578868327
Release Date 8/13/2012
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0250
Publisher Rowman & Littlefield Education
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