World Wide Rave : Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Hardcover)

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Product Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.
  • You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

    What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

    In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470395004
SKU 209312882
Format Hardcover
ISBN10 0470395001
Release Date 3/1/2009
From the Publisher
Editors Note What does Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. The book teaches the art and science of creating engaging content and teaches readers exactly how to create “world wide rave”. 
Annotation In this business guidebook, David Meerman Scott provides practical advice for navigating the world of viral marketing. Emphasizing a variety of low-cost solutions to creating meaningful online buzz for companies of all sizes, WORLD WIDE RAVE demonstrates how a little focused effort and genuinely good content can result in maximum exposure and increased sales.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0194
Publisher John Wiley & Sons
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