Writing for the Web : A Practical Guide (Paperback)

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Not what I was expecting

on 8/14/2007

The book is actually a classroom book. Very dry and basic concepts and material. If you are looking for fresh techniques and concepts this book is not for you.

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Product Overview

Taking a rhetorical approach," "Writing for the Web: A Practical Guide" "discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.

Specifications

Publisher Longman Pub Group
Mfg Part# 9780131192362
SKU 202551299
Format Paperback
ISBN10 0131192361
Release Date 8/13/2012
Product Attributes
Book Format Paperback
Number of Pages 0203
Publisher Prentice Hall
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$117.64 + $5.98 shipping
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Not what I was expecting on Aug 14, 2007

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