Merchant Blog

Connecting sellers like you to everything about the Rakuten.com Marketplace.

Have questions or looking to sell on Rakuten.com?
Email us at sell@rakuten.com.

Why You Should Revisit Your Pricing Strategy For Holiday 2016

This is a guest post from our friends at SellerActive.

Many e-commerce sellers are gearing up for the 2016 holiday season, with hopes of raking in as much revenue as possible. RetailNext has forecasted a 14.9% growth in online sales alone, which is sure to excite business owners who exclusively sell online.

Many seasoned sellers rely on a repricing tool as a key part of their business strategy to stay competitive, make more sales and even make higher margins as a result.

Stay Competitive

Prices are constantly changing on top online marketplaces and if you’re selling anywhere online, you’ll want to make sure you stay competitive when it comes to price. Manual repricing could potentially leave you far behind your competition during the holiday season. Third party repricing technologies are more popular than ever before, and companies like SellerActive offer unique pricing strategies suitable for many e-commerce businesses to consider. Whether you want to compete for the coveted Buy Box, or ensure you have the lowest price in the marketplace, a pricing strategy should be in place for you to make more sales. It is important to realize not all marketplaces operate in a bubble and cross-channel price parody is important to win sales.

(more…)

Rakuten.com at Shop.org!

img1

The Rakuten.com will be in Dallas for Shop.org Retail’s Digital Summit September 26th – 28th. Come by the Rakuten booth #4009 to meet us and to join our Rakut-ini Hour, Tuesday September 27th from 2:00-4:00 pm. Walk-ups are welcome but if you would like to schedule a meeting please email us sell@rakuten.com.  We look forward to meeting current and prospective business partners. 

See you in Dallas!

(more…)

Inventory Management for Multichannel Sellers – Why It’s Hard, And How You Can Make It Easier

shutterstock_256145128
This is a guest post from our friends at Ecomdash.

Are you a seller feeling overwhelmed by technology? You start every morning by rolling over in bed and opening up your newsletter subscriptions and email alerts to learn about the latest news in the ecommerce world. You look over your emails and make calendar notes to handle any concerns. You follow it up by checking your social media channels for new mentions or customer questions. Twitter, Facebook, Instagram, Pinterest, MySpace, Xanga, and Friendster all get a once-over. You check your schedule, your texts, the status of your purchase orders, and your overnight sales. I don’t know about you, but my mother always told me it was a fruit, not a phone, that made for a great breakfast.

If you’re feeling the stress, you’re not alone. One in three people say they’re overwhelmed by the amount of technology they use on a daily basis. Ecommerce sellers live their professional lives in the online sphere, so it’s natural that you would be especially susceptible to feeling burnt out from technology. Running your business means you have to equip yourself with the best software, sell on the strongest platforms, and go to the most popular marketplaces. It’s a lot to keep track of, a lot of websites to log in to, but it doesn’t have to be that way. (more…)

Join Rakuten.com & Visa Checkout’s Exclusive offer during the 2016 Summer Olympics!

 

visa

Rakuten.com is proud to announce that we are teaming up with Visa worldwide sponsor of the 2016 Summer Olympics in Rio for a special promotion!

The Olympics are one of the most powerful brands on the planet, the Rings are one of the most recognized symbols in the world, and this year’s Summer Games are projected to be the most watched in US history. Having an association with the Olympics increases brand consideration and establishes brands as leaders. We are excited to share this opportunity with you to reach an engaged audience with a heavy purchase intent.

During the Games, Rakuten.com will be showcasing Olympic imagery, stories, and a promotional coupon with Visa Checkout. All of this will be promoted via our site and marketing channels as we celebrate the athletes and the spirit of competition.

To join Rakuten.com so you don’t miss out on future promotions please email: sell@rakuten.com

The eCommerce Disruption Opportunity

Fumio at ACI
Rakuten.com President, Fumio Kobayashi, spoke yesterday on a panel at The eCommerce Disruption Opportunity – Executive Summit 2016. Fumio was joined by executives from Domino’s, Kohl’s, and ACI Worldwide and was moderated by Karen Webster, CEO of PYMNTS.com. Topics included the state of online payments, online fraud prevention, reducing eCommerce friction, and growth strategies.

A rebroadcast of the event can be found online. Besides Fumio’s panel, the event included many other insightful eCommerce sessions.

Meet us at IRCE 2016 in Chicago

Rakuten.com at IRCE

The Rakuten.com team is heading Chicago for the Internet Retailer Conference and Exhibition June 7th – 9th. Come by the Rakuten exhibition booth in space 1113 for a chance to win a $500 Rakuten Super PointTM shopping spree on Rakuten.com. Walk-ups are welcome but if you would like to schedule a meeting please email us sell@rakuten.com or fill out this form.

IRCE is the retail industry’s leading eCommerce conference and tradeshow. The event is a mix of presentations by industry leaders, educational workshops, and insights into the latest online retail technologies. Receive $200 off registration with code: 1705VIP on IRCE.

See you in the Windy City!

Top 3 Reasons Why Successful Merchants Sell on Rakuten.com

It’s no secret that Amazon and eBay are seen as the starting place for growing your business in the world of e-Commerce. If you’re an online merchant, chances are your products are already listed on one or both of these marketplaces. For some, selling on these sites, along with hosting a personal web store, is the entire extent of their online retail strategy. But is this simple approach enough in today’s booming online landscape?

According to the most successful online merchants, listing on those marketplaces is just the first steps on the road to riches.

A recent survey by Web Retailer and Feedvisor asked 1,500 Amazon merchants of all sizes about their business models, sales volume and profit margins in order to establish a roadmap for online retail success.

What they found was that 86% of merchants who generate over $1M+ annually are multi-channel sellers. But where is a merchant to go once established on the major channels? According to the survey data, successful sellers are flocking to the Rakuten.com marketplace.

(more…)

2 Great Reasons to Join Rakuten.com

This month we have two great events that will move the sales needle, March’s Points Party and Spring Sale.

Reason 1: March 8th will be our 3rd Points Party; during which we will be offering customers 20% back via Rakuten Super PointsTM. Our first Points Party lead to a 185% increase in GMV versus a normal weekday! As a merchant, you have the potential to increase your sales and attract more loyal customers. As a result of our past Points Parties customers now have millions of Rakuten Super Points™ to use on their future Rakuten.com orders.

Reason 2: March 15th-21st we will hold our annual Spring Sale which will feature:

  • A generous coupon good on all Rakuten.com products
  • Additional Rakuten Super Points™
  • Exclusive Deals and Discounts

Rakuten Points Party

Not yet a merchant? Visit www.rakuten.com/sell or email us at sell@rakuten.com.