About Bath and Body
Your bathroom shelf deserves a little love, and the bath and body category is where that starts. Think body washes, bubble baths, bath bombs, scrubs and soaks that turn an ordinary shower or soak into a full-on self-care moment. Beyond cleansing, you'll find moisturizers, body oils, hand and foot creams, body butters and treatment mists that keep skin hydrated and feeling good from head to toe. Bath and body products make excellent everyday staples and genuinely great gifts, whether you're building out your own routine or shopping for someone else. Rakuten is the most rewarding way to shop: members can maximize savings by stacking Cash Back on top of store sales and coupons, so you never have to choose just one way to save.
Why Shop Through Rakuten for Bath and Body?
Bath and body is one of those categories where you're buying something regularly anyway, which makes earning Cash Back on every purchase feel like a real win. Whether you're stocking up on your favorite body wash, treating yourself to a new bath soak or grabbing a gift set for a friend, those purchases add up fast. Shopping through Rakuten means earning Cash Back on eligible bath and body purchases from participating stores, including some of the most well-known names in beauty and wellness.
That Cash Back is stackable. You can layer it on top of store sales, loyalty rewards and eligible coupons or promo codes so you're getting more value from purchases you were already planning to make. Rakuten also surfaces verified coupon codes in one place, so you're not digging through tabs right before checkout.
Bath and body is also a category with frequent promotions. Seasonal collections, gift sets and clearance events make it a smart space to shop with a strategy, and Rakuten is built for exactly that.
How to Maximize Savings on Bath and Body
- Start your shopping trip at Rakuten. Search for your store before heading to their website, then activate Cash Back so your eligible purchase gets tracked from the start.
- Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save on the same purchase.
- Sign up for store loyalty programs. Many bath and body retailers have their own rewards programs that offer member-only pricing, early access to sales or points on purchases. These can be layered with Rakuten Cash Back.
- Sign up for retailer email lists. Many bath and body stores offer a discount on your first order when you subscribe to their newsletter. It's an easy saving that takes about 30 seconds.
- Shop seasonal and gift sets. Bath and body brands frequently bundle products into sets at a lower combined price, especially around the holidays. These can also be eligible for Cash Back through Rakuten.
- Check for verified promo codes before checkout. Rakuten surfaces eligible coupon codes from participating stores so you can apply a discount without having to hunt for one yourself.
- Use the Rakuten browser extension. It can notify you when Cash Back is available at a participating store and remind you to activate it before you check out.
Top Picks in Bath and Body
- Body washes and shower gels: A good body wash is the foundation of any shower routine, and the options range from gentle, fragrance-free cleansers for sensitive skin to rich, lathering formulas packed with moisturizing ingredients and signature scents.
- Bath soaks and bath bombs: For anyone who prefers a bath over a shower, soaks, bath salts and bath bombs turn the tub into a mini spa experience. They come in an enormous range of scents and formulas, including options designed to soothe tired muscles or soften skin.
- Body lotions, creams and oils: Moisturizing after cleansing is one of the most effective things you can do for your skin, and this subcategory covers everything from lightweight daily lotions to richer body butters and fast-absorbing dry oils.
- Scrubs and exfoliators: Body scrubs slough off dry skin and help smooth rough patches on elbows, knees and heels. Regular exfoliation also helps body moisturizers absorb more effectively.
- Hand and foot care: Hand creams, cuticle treatments and foot balms address some of the driest, most neglected skin on the body. These are also perennial favorites as gifts and travel-bag staples.
Best Bath and Body by Skin Type
| Skin Type | Best Product Types | What They Help With |
| Dry skin | Rich body creams, body butters, bath oils and deeply hydrating lotions | Replenishing moisture, soothing tightness and preventing flakiness |
| Oily or combination skin | Lightweight lotions, gel-based body washes and balancing cleansers | Cleansing without adding excess oil or heaviness |
| Sensitive skin | Fragrance-free washes, gentle bath soaks and minimal-ingredient moisturizers | Reducing irritation and supporting the skin barrier |
| Normal skin | Daily body washes, mid-weight lotions and occasional scrubs | Maintaining hydration and skin texture |
| Mature skin | Firming body creams, hydrating bath oils and nourishing body serums | Supporting elasticity, hydration and a smoother skin appearance |
| All skin types | Bath bombs, bath salts and gift sets | Relaxation, pampering and an easy entry point for gifting |
Bath and Body Stores to Love
Sephora
Sephora is a leading prestige beauty retailer carrying bath and body products across a wide range of brands and price points, including body lotions, body oils, bath soaks, scrubs and body washes. It carries both established names and newer brands, making it a strong destination for anyone looking to discover something new.
Ulta Beauty
Ulta Beauty is one of the largest specialty beauty retailers in the U.S. and carries bath and body products at both mass and prestige price points, including body washes, bath bombs, body lotions, scrubs and hand and foot care from a wide range of brands.
Aveda
Aveda carries a full range of plant-powered bath and body products, including body washes, scrubs, body lotions, bath oils and bath salts. Its formulas are 100% vegan and built around aromatic, botanically derived ingredients designed to support both skin and a sense of calm.
AHAVA
AHAVA is a skincare brand built around Dead Sea minerals, offering a range of bath and body products including mineral body lotions, bath salts, body scrubs, hand creams and body washes. All products are vegan and formulated without parabens or harmful ingredients.
Bliss
Bliss is a spa-inspired beauty brand that has carried pro-grade body care formulas since 1996. Its bath and body lineup includes body butters, body washes, firming creams, body scrubs and treatment-focused products designed to deliver spa-style results at home.
Beekman 1802
Beekman 1802 is known for its goat milk-based formulas across a range of bath and body products, including body washes, body creams, hand creams and bar soaps. The brand has a loyal following for its gentle, skin-nourishing approach to everyday body care.
How Does Rakuten Work?
Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Bath and Body brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
- Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
- Find a participating store. Search Rakuten for the store where you want to shop.
- Activate Cash Back. Click through Rakuten before making your purchase.
- Shop as usual. Complete your order on the store's website.
- Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.
​​​​​​How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!
Why Rakuten Is a Dependable Way to Shop for Bath and Body
Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
- It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
- It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
- It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
- It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
- It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
- It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
- It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.