About Hair Care

 

Your bathroom shelf probably tells a story. The shampoo for color-treated hair, the deep conditioner you use on wash days, the dry shampoo you reach for on every other day. Hair care is one of those everyday categories that quietly adds up, because good hair days don't happen by accident. This category covers everything from shampoos, conditioners and hair masks to styling tools like blow dryers and curling irons, plus treatments for scalp health, hair growth and color maintenance. Whether you're building a simple wash-day routine or stocking up on salon-quality products for the whole family, there's a lot to shop here. Rakuten partners with over 3,500 stores, so you'll be able to earn Cash Back on nearly anything you're looking for.

Why Shop Through Rakuten for Hair Care?

 

Hair care is one of those categories where you're buying anyway, so you might as well get something back for it. Shampoos run out, treatments need replenishing and a new styling tool can turn into a real splurge, especially when you're eyeing a professional-grade blow dryer or a salon-brand conditioner.

Shopping through Rakuten means earning Cash Back on eligible hair care purchases from participating stores, including some of the most well-known names in beauty. That Cash Back is stackable, too. You can layer it on top of store sales, beauty rewards programs, loyalty points and any coupons or promo codes already available. Rakuten also surfaces verified coupon codes in one place, so you're not hunting across tabs before you check out.

Hair care purchases range from a $10 bottle of shampoo to a $400 styling tool. Either way, shopping through Rakuten is a simple way to get more value from the purchases you were already planning to make.

How to Maximize Savings on Hair Care

 

• Start your shopping trip at Rakuten. Search for your store before heading to their website, and activate Cash Back so your eligible purchase gets tracked.
• Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save at the same time.
• Sign up for beauty retailer loyalty programs. Many hair care and beauty stores have their own rewards programs that offer member-only pricing, points on purchases and early access to sales. These can be used alongside Rakuten Cash Back.
• Check for verified promo codes before checkout. Rakuten surfaces eligible coupon codes from participating stores, so you can apply a discount without having to search for one yourself.
• Shop during major beauty sales events. Holiday sales windows, anniversary sales and seasonal promotions often bring deeper discounts on hair care products and styling tools.
• Sign up for brand newsletters. Many hair care brands offer a discount on your first order when you subscribe to their email list, which can be combined with Cash Back from Rakuten.
• Use the Rakuten browser extension. It can notify you when Cash Back is available and remind you to activate it before you check out.

Top Picks in Hair Care

 

1. Shampoos and conditioners: The foundation of any hair care routine, shampoos and conditioners come in formulas designed for every hair type, from color-treated and curly to fine and damage-prone, so finding the right match can make a real difference.
2. Hair treatments and masks: Deep conditioning masks, bond-building treatments and scalp serums go beyond the basics to repair damage, restore moisture and address specific concerns like thinning or breakage.
3. Styling tools: Blow dryers, curling irons, flat irons and hot air brushes are where the bigger-ticket hair care purchases live, and they're also where stacking a store sale with Rakuten Cash Back can add up to meaningful savings.
4. Hair color products: From at-home color kits and root touch-up products to toning treatments and color-protecting formulas, this is a category that rewards stocking up when the price is right.
5. Hair accessories and extensions: Clip-in extensions, wigs and styling accessories round out the category and cover everything from everyday essentials to special-occasion looks.

Best Hair Care by Hair Type

 

Hair Type	Best Product Types	What They Help With
Fine or limp hair	Volumizing shampoos, lightweight conditioners and root-lifting sprays	Building body and volume without weighing hair down
Thick or coarse hair	Smoothing shampoos, rich conditioners and anti-frizz serums	Managing texture, reducing frizz and adding softness
Curly or coily hair	Sulfate-free cleansers, curl creams, leave-in conditioners and diffusers	Defining curl pattern, reducing frizz and maintaining moisture
Color-treated hair	Color-safe shampoos, toning treatments and bond-building masks	Preserving color vibrancy and repairing chemical damage
Dry or damaged hair	Deep conditioning masks, hydrating oils and protein treatments	Restoring moisture, reducing breakage and improving softness
Thinning hair	Scalp treatments, thickening shampoos and hair growth formulas	Supporting scalp health and improving the appearance of fullness

Hair Care Stores to Love

Ulta Beauty

Ulta Beauty is a go-to destination for hair care products across every price point, carrying shampoos, conditioners, treatments, styling products and professional-grade tools from a wide range of brands.

Sephora

Sephora carries a strong selection of prestige and indie hair care brands, with a focus on treatments, scalp care, hair oils and styling products that sit alongside its broader beauty offering.

Bumble and Bumble

Bumble and Bumble is a salon-born hair care brand known for its shampoos, conditioners, styling products and treatments, with formulas designed for a wide range of hair types and textures.

Moroccanoil

Moroccanoil is best known for its argan oil-based hair care line, carrying hair and body oils, shampoos, conditioners, masks and styling products built around moisture and shine.

Sally Beauty

Sally Beauty is a specialty beauty retailer focused on professional-quality hair care, carrying shampoos, conditioners, color products, styling tools and salon accessories across a broad range of brands.

Aveda

Aveda carries plant-powered hair care including shampoos, conditioners, scalp treatments, styling products and hair color, with a focus on ingredients sourced with sustainability in mind.

Madison Reed

Madison Reed specializes in hair color products, offering at-home color kits, root touch-up solutions, color-depositing treatments and color-care shampoos and conditioners.

How Does Rakuten Work?

Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Hair Care brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
 

1. Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
2. Find a participating store. Search Rakuten for the store where you want to shop.
3. Activate Cash Back. Click through Rakuten before making your purchase.
4. Shop as usual. Complete your order on the store's website.
5. Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.
    

How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!

Why Rakuten Is a Dependable Way to Shop for Hair Care

Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
 

1. It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
2. It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
3. It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
4. It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
5. It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
6. It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
7. It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.

The hair care category on Rakuten covers a wide range of products, including shampoos, conditioners, deep conditioning treatments, hair masks, scalp serums, hair color kits, dry shampoos, styling products and tools like blow dryers, flat irons and curling irons. You can earn Cash Back on eligible purchases from participating stores across all of these product types.

A regular conditioner is designed for everyday use to smooth and detangle hair after washing. A hair mask is a more concentrated treatment meant to be left on longer, typically 5 to 30 minutes, to deliver deeper moisture, repair damage or address a specific concern like breakage or dryness.

Wash frequency depends on your hair type, scalp and lifestyle. People with fine or oily hair may wash daily or every other day, while those with coarser, drier or curly hair often benefit from washing less frequently to preserve natural oils. Most hair care experts suggest letting your hair and scalp guide the schedule rather than following a fixed rule.

Salon-quality products often use higher concentrations of active ingredients and tend to be formulated without harsh sulfates or fillers. Whether the price difference is worth it depends on your hair's specific needs, but stacking a store sale with Rakuten Cash Back can make premium hair care products more accessible.

Using color-safe shampoos and conditioners helps preserve your color between appointments. Avoiding excessive heat, rinsing with cool water and using a bond-building treatment periodically can also extend the life of your color and reduce damage over time.

Yes. You can earn Cash Back on eligible hair care purchases when you start your shopping trip through Rakuten and complete your order at a participating store.

In many cases, yes. Rakuten Cash Back can often be stacked with eligible store coupons, promo codes and loyalty rewards. Always check the store's terms and Rakuten's details before completing your purchase to confirm what can be combined.

Sign up for beauty retailer loyalty programs to access member pricing and points on purchases, use the Rakuten browser extension to catch Cash Back opportunities you might otherwise miss and look for bundle deals or travel-size versions when trying new products. These strategies work year-round, not just during seasonal promotions.