Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on https://www.buildabear.com/ including its online “Bear-Builder”, the animated “Bear Builder 3D Workshop” and its age gated adult-focused “Bear Cave”.
 

Top Product Categories
 

• Plush animals: At the Build-A-Bear Workshop, you can build a bear, or a frog, or an elephant, or a cat, or a dragon or any of over 30 animal options.
   
• Clothing and accessories: Personalize your new plush friend with clothing, footwear and accessories.
   
• Sound and scent add-ons: Customize your animal creation even further with interactive elements such as scents and sounds.
   
• Seasonal and licensed characters: Collaborations with popular properties such as Lord of the Rings, Peanuts, Marvel and Pokémon bring familiar characters to life.
   
• Gift sets: Curated bundles simplify gifting for special occasions.

• Build-A-Bear Black Friday
• Build-A-Bear Cyber Monday
• Build-A-Bear Holiday Gifts
• Build-A-Bear Presidents' Day
• Build-A-Bear Memorial Day
• Build-A-Bear 4th of July
• Build-A-Bear Labor Day