Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. The company focused on high-quality and affordable products such as undergarments, lingerie, loungewear, sleepwear, swimwear and beachwear, the company has over 4 500 employees and more than 280 stores across Canada under the two banners: la Vie en Rose and Bikini Village. Based in Montreal, Boutique la Vie en Rose Inc. is a Canadian success story with international growth since 2004, with the opening of nearly 400 stores in 19 countries.
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