API Brands to Shop on Rakuten

May is Asian and Pacific Islander Heritage Month, and it’s the perfect time to discover your new favorite API-founded store. Whether you’re looking for new activewear, you want to step up your skin-care routine or you’re finally getting around to doing some spring cleaning, we’ve got you covered with a wide range of API-founded stores to shop.


When you want salon-quality nails from the comfort of your own home, look no further than JINsoon’s vegan-friendly, cruelty-free and nontoxic polishes. With over 60 shades to choose from, there’s a polish for every mood. Can’t decide on just one shade? You can customize your own set of three polishes. This set makes an excellent gift for a friend (or for yourself).


Alala’s aim is to provide all-day activewear that is both fashionable and functional. You’ll find tights, tees, dresses, bodysuits and sweatshirts that can easily be worn from day to night, each made with quality, luxurious materials. We love that your workout clothes can still feel luxe, and an office-appropriate top can still feel comfortable.


Tatcha’s award-winning skin-care products are made with clean formulas featuring natural ingredients like twice-fermented rice, green tea and algae. Products range from face masks to cleansers to moisturizers, and there’s even an option to shop by skin type to make sure you choose the perfect product for you and your skin. One of our favorites is the Rice Polish foaming enzyme powder, made from Japanese rice bran that gently exfoliates and leaves skin glowing.


Evolvetogether seeks to develop quality essentials for your daily life. Think: face wash, lip balm, baseball caps, hand sanitizer and a popular KN95 face mask. We love Evolvetogether’s emphasis on sustainability — working with responsible factories, creating biodegradable products — and its efforts to offset our carbon footprint. At checkout, there’s an option to donate $1 to plant a tree with One Tree Planted.


You may recognize Marie Kondo from her hit Netflix show where she shares the KonMari Method — helpful tools to help tidy up. If an item doesn’t spark joy, then it’s time to gently let it go. For the items you choose to keep, consider investing in some organizational products to help keep the clutter at bay. On konmari.com, you can shop organizers, storage bins, cleaning tools and more.

U Beauty

If you’re looking for a skin-care routine but you’re overwhelmed by both the number of options and number of steps, U Beauty is a great place to start. Its products, which are cruelty-free and made with nontoxic ingredients, are designed to streamline skin care. Our favorite is the award-winning Super Hydrator, a moisturizer made with organic argan oil and purified oat extract that increases skin hydration while helping with fine lines and wrinkles.


These are just a few of the many API-founded brands to shop this month and beyond on Rakuten. You can see more stores and find convenient links to these shops on our Shop for Good page. Happy shopping!

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