All of the Black Friday 2020 Ads & Holiday Books You Need to See This Year

Black Friday and Cyber Monday are coming.

When is Black Friday 2020? It falls on Friday, November 27, 2020, followed by Cyber Monday on Monday, November 30, 2020.

To prepare for one of the biggest shopping holidays of the year, we’re sharing Black Friday ads and Holiday Toy Books from Rakuten’s top stores, like Kohl’s, Walmart, Target and Best Buy, as they debut.

These start rolling in today, so keep an eye out as we’ll be updating this post with the ads as they are revealed. Open them up below to learn more about each Black Friday 2020 sale!

Black Friday 2020 Ads


Walmart Black Friday Nov 4

Walmart is kicking off the season with Black Friday Deals for Days, with the first set of deals happening from November 4 to 8. You’ll find Special Buys like the Instant Pot Viva for $50 off at $49, the onn. 65″ Class 4K UHD Roku TV for only $228 and Disney Princess Doll & Dress for $20. Online only deals start at 7 PM ET.

Walmart Black Friday Nov 11

The next set will be from November 11 to 15. Find the HP 14″ 2-in-1 Touch Teal Chromebook for $120 off at $179 and the Samsung Galaxy A11 for $100 off at $49 when you activate in-store on AT&T or Verizon Prepaid during the 7-Day Wireless Event starting November 14. Plus, get up to $750 in egift cards with activation, purchase on installment on select Apple and Samsung phones with eligible trade-in. Online only deals start at 7 PM ET.

Best Buy

You can now preview of the Best Buy Black Friday ad, with exclusive Best Buy-only deals like Samsung and Insignia 4K UHD TVs, Chromebooks, Beats by Dre wireless earphones and more. In the meantime, check out the 2019 ad to see what you might expect this year.

Best Buy Black Friday 2019 ad


Target Black Friday Deals Now

Although Target has yet to release its Black Friday 2020 ad, the retailer is sharing weekly Black Friday Deals now through November. Every Thursday through Saturday, you can preview the upcoming week’s deals.

You can also find plenty of gift guides, surprise deals and more for now. Joining Target Circle will give you access to exclusive offers like percentages off toys, apparel, home goods and more. Check out Gift Ideas for Kids, Gift Ideas for everyone on every budget and Tech Gift HQ, where you can get 10% off one electronics item or video game via Target Circle for a limited time. Check out the Target Black Friday 2019 ad below.

Target Black Friday 2019 ad


Check out Macy’s Black Friday 2020 Sneak Peak with most Specials debuting on November 16 online and in-store. You can see last year’s Black Friday ad below.

Macy's Black Friday 2019 ad


Kohl’s has yet to release their Black Friday 2020 ad. However, you can start shopping pre-Black Friday deals from November 22 until 27.  Check out the 2019 ad below.

Kohl's Black Friday 2019 ad scan


Lowe’s recently released its Black Friday 2020 Ad, and it’s called The Season of Savings Event. It starts online on Thanksgiving Day, November 26 at 1 AM and lasts until December 2, but note that Lowe’s stores will be closed on Thanksgiving. In this year’s ad, you’ll find 28 pages of deals on tools, home goods, holiday decor, gifts and more, plus bonus savings of up to $700 off select major appliances and free local delivery on major appliances of $299 or more.

You can also shop its Cyber Steals for new online-only deals everyday, in categories like appliances, tools, flooring and more. Browse the Gift Zone for gift inspiration for you and your loved ones. To get an idea of what might be on sale this year, check out 2019’s Lowe’s Black Friday ad.

Lowe's Black Friday 2020 ad


GameStop 2020 Holiday Gift Guide

GameStop has just released its 2020 Holiday Gift Guide, and you can click here to check out the PDF version. We expect the retailer to drop its Black Friday 2020 ad sometime in early November.

Ace Hardware

Ace Hardware’s Black Friday 2020 ad features deals valid from November 1 to 30.  With your Ace Rewards Card, you’ll see the most savings on Red Hot Buys like DeWalt and Craftsman power tools and tool sets. Find everything you need for home improvement and decor.

Ace Hardware Black Friday 2020 ad

Sam’s Club

Sam’s Club has released an entire calendar of savings events online and in-store. 

  • November Savings Week: November 7-15 (sneak peek October 31)
  • 10 Days of Thanks-Savings: November 20-29 (sneak peek November 16)
  • Cyber Monday Online-Only Savings Event: November 30 (sneak peek November 25)
  • December Savings Event: December 5-13 (sneak peek December 1)


While BJ’s hasn’t announced the exact deals that you’ll see on Black Friday, the retailer has shared in a recent press release that its Black Friday deals will start earlier than ever. You’ll find savings in a wide range of items, such as tech, TVs, toys, major appliances, kitchen appliances, home essentials and more. Check out the Holiday Shop for all the upcoming sale dates and the schedule here:


While Dell hasn’t released its 2020 Black Friday ad yet, you can shop Black Friday Sneak Peek deals now. You’ll find offers for laptops, desktops, gaming PCs, monitors, TVs and more electronics.

Dollar General

Shop the Dollar General Pre-Holiday Event on November 13. For one day only, you can save on everything from pantry essentials and holiday decor to electronics and toys. There will be three days of major toy deals from November 12 to 14.

Black Friday 2020 Holiday and Toy Books


Walmart Toy Book 2020

Dubbed “America’s Best Toy Shop,” the Walmart Toy Book 2020 is here! Shop toys from fan favorites such as LEGO, Star Wars, Nintendo, Paw Patrol and so much more. Online, you can the pages directly in the book. 


Kohl's Toy Shop

You can shop the Kohl’s Toy Shop now for deals on hot toys this year, including Kohl’s exclusive toys.


Target Holiday Toy Book 2020

Shop the Target Holiday Toy Catalog 2020 to find Bullseye’s top toys of the year. Prices valid now until November 21. Join Target Circle to get 25% off one toy or kids’ book during this timeframe.


Check out the Amazon Holiday Toy List 2020. Shop gifts by age and category in all the most popular brands like Disney’s Frozen, Star Wars, Barbie, Little Tikes, LEGO and more.

Are you ready to shop on Black Friday 2020? First, make sure you’re a Rakuten member. Next, download the Cash Back Button browser extension and App to get Cash Back anywhere, anytime. 

From the latest tech to the hottest fashions and everything in between, the editors at The Smart Shopper are in the know and ready share their expertise. Check out our posts on shopping secrets and product trends for those who live for a little retail therapy.

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