Celebrate Pride Month & Support the LGBTQ+ Community

At Rakuten, we walk together and warmly welcome anyone and everyone to join us. As June is Pride Month, we want to do our part in recognizing the impact that this community and the strong individuals within this group have made on history both big and small. We’re sharing stores who are doing their part to support the LGBTQ+ community, so you can do your part, too.

nike logo

The BETRUE campaign highlights that progress happens when we win together. Introduce yourself to athletes who have been playing the field in their own way, gaining the respect of many along the way. This year, Nike is supporting more than 20 organizations advancing the LGBTQIA+ community via grants from the Charities Aid Foundation of America.

Nike Air Max 2090 BETRUE

Nike SNKR Sox BETRUE Crew Socks

Macy's logo

Macy’s has been celebrating the LGBTQ community with events and parades from Puerto Rico to New York and everywhere in between. The company has helped raise awareness and essential funds to support The Trevor Project, which aims to end suicide among LGBTQ youth.

Calvin Klein Modern Cotton Unlined Bralette

adidas Men's NMD R1 Pride Casual Sneakers from Finish Line

Sephora logo

After launching its first ever SEPHORA <3s PRIDE collection, the beauty company has also pledged to donate $1 for every collection sold to 13 LGBTQ nonprofit organizations whose reach and impact help individuals nationwide. Products in the new collection celebrate members of this community.

Urban Decay Heavy Metal Glitter Eyeliner

Sephora Collection #Lipstories Pride

xfinity logo

With Xfinity X1, you can stream the largest collection of LGBTQ content at home or wherever you go. Browse hundreds of hours of the most unapologetically queer television series, movies, Revry originals and more.


TOMS logo

TOMS celebrates all love every day. Its UNITY collection is just part of its year-round support for the LGBTQ+ community, spreading unity, compassion and love, above all. In addition, the company works with organizations like the Los Angeles LGBT Center and Hellen Keller International. Shop limited edition prints in the UNITY collection.

UNITY Rainbow Stripe Women’s Classics

UNITY Sawyer Yellow Gold & White

Harry's Razors

Learn more about the true meaning of Pride month as you read about inspiring individuals in the LGBTQ+ community and how they actually identify. Harry’s Razors has created the limited-edition Shave With Pride Set, complete with an iridescent handle that is unique to your set. The best part? 100% of profits are donated to The Trevor Project whose goal is to reach 120,000 LGTBQ youth in crisis this year.

Shave With Pride Set

PetSmart logo

PetSmart stands with the LGBTQ+ community, honoring all identities and marching in pride parades all across North America, and supports Pride at Work, a resource group committed to promoting awareness and inclusion of the LGBTQ community. Shop the You Are Loved #PetSmartPride for your furry friend who knows unconditional love better than anyone else.

You Are Loved® Pride Rainbow Flattie Dog Toy

You Are Loved Pride “I Love My Dads” Pet Bandana

short arrow More Brands With Pride

Coach created a Pride collection, and this year, donations are going to the Hetrick-Martin Institute, GLSEN and the Albert Kennedy Trust. 

The gender-neutral Tommy Hilfiger Pride collection supports the Human Rights Campaign Foundation.

ASOS has teamed up with glaad& to create a unisex collection for Pride.

100% of net proceeds from Levi’s Pride collection goes to OutRight Action International.

kate spade designed The Rainbow Shop in support of the LGTBQ+ community.

Contributions from the Pride Collection by Converse support global and local LGBTQIA+ youth partners like the It Gets Better Project and OUT MetroWest.

Celebrate Pride with Bonobos‘ latest collection. The company has partnered with Callen-Lorde, an organization that provides quality healthcare and like services to New York’s LGBTQ+ communities.

FOSSIL has designed a Limited Edition Pride Watch, with which a portion of proceeds will benefit local and global LGBTQ+ youth service organizations.

Shop the adidas Pride collection and read about the stories of members of the adidas LGBTQ+ community here.

Reebok celebrates all types of love with Pride shoes and apparel. As part of this campaign, Reebok is donating $75K to the It Gets Better Project.

Calvin Klein supports the onePULSE Foundation in its mission to promote LGBTQ+ equality and advocacy with its Pride collection

MeUndieshas partnered with GRiZ to celebrate Pride with this collection.

Join The Conversation

Your email address will not be published. Required fields are marked *